This article will walk you Why SEO is Important for Criminal and the major components of an SEO strategy for attorneys. It will also focus on the basics that many law firms don’t prioritize. Note: This is a beginner’s guide to SEO for attorneys, so if you already have experience with SEO, there might not be anything new here for you.
Search Engine Optimization, or SEO, is the process of improving your website’s organic ranking in search engine results. While SEO was once dominated by large companies with big budgets, that isn’t always the case anymore. Advances in SEO have made it possible for attorneys of all sizes to take advantage of SEO and give themselves an edge over their competitors.
- 1 Why SEO is Important for Criminal
- 2 Off-page optimization for lawyers
- 3 Dedicated IP addresses & CDNs
- 4 Local search engine optimization for attorneys
Why SEO is Important for Criminal
Keyword research for attorneys
Keyword research is an important, but often overlooked, component of digital marketing and is especially relevant for attorneys. Read on to find out why and how you should be doing your keyword research as an attorney, including some helpful tips along the way.
Over the years, search engine algorithms have changed the way they determine what a searcher is really looking for. A few years ago, keywords solely meant words. That has all changed. Today, words are just a component of what you need to know about keywords. So in this article, we will talk about building your keyword research for attorneys techniques so that you can get found when someone does a search with Google or other search engines.
On-page optimization for law firm search engine optimization
For most of my website optimization projects, I skip on-page optimization. I do this for two reasons. First, you can easily outsource this to an Indian agency (like the one I mention in another post) for $50. Second, because it’s incredibly boring work. It’s pretty hard to optimize a single page on your site in a way that isn’t likely to annoy users. That’s what makes optimizing law firm websites interesting and exciting — the law firms themselves! Unlike our more boring ‘money-making’ corporate clients, law firms take offense easily and are famous for throwing their weight around when they’re unhappy with someone else. This is great news for us it means we get plenty of chances to try new on-page optimizations that could make all the difference.
Off-page optimization for lawyers
Off-page optimization is a 3 part formula (1) on-page optimizing, (2) backlink building, and (3) social activity. While there are many ways to boost your rankings, this article will focus on some basic off-page optimization tips lawyers can use to help drive more traffic to their websites.
You’ve read the 101 posts about on-page SEO, you’ve optimized every page of your website for keywords, and now you’re ready to move on to off-page optimization. Where do you even begin? Let’s start with a review of some basics: what is off-page optimization? What is it not? Let’s dive deeper into the process of off-page optimization and how a lawyer can utilize it.
Dedicated IP addresses & CDNs
Dedicated IP addresses and CDNs have a lot of benefits, but only a few people actually know how they work and how they help website owners. Well, I am certainly not one of them. In fact, I knew absolutely nothing about these services before we launched our new hosting plans last November.
Dedicated IP addresses aren’t the key to success, but they sure are one of the bells and whistles that will help you achieve it. However, a lot of people might not understand what that means. A dedicated IP address is simply an IP address being used on a single website. When you have a dedicated IP address your server is customized to that domain instead of hosted as just another site. This is an important factor to consider when buying hosting for your WordPress site.
Local search engine optimization for attorneys
Many legal professionals are under the impression that they can’t rank well in local search results because they don’t have a brick and mortar location. While this is usually true, there are a lot of ways to outrank physical businesses through local search engine optimization (SEO) for attorneys.
Content marketing for attorneys
Are you an attorney that wants to up your game? Content marketing for attorneys is a fantastic way to get your material out there into the world. It’s a great way to help people and position yourself as an expert.
Content marketing is a great way to attract new clients. But how do you get started? This article will provide you with useful tips and insights on how lawyers can build up their content marketing campaigns. It will also provide you with some interesting statistics along the way.
Legal directories and reviews
Which legal directory or law firm review site should you be using? This is a question many business owners in the United States ask. Though there are many law firms and legal directories, it’s clear that a select few have gained prominence over the years. The new Lawyer Rating Sites are helping lawyers and law firms demonstrate their knowledge to clients and get more referrals online.